About Us

Bestoff-road.com is a new mindset for truck, Jeep, UTV, overlanding, lifted and leveled and off-road customers by offering outstanding unique products, stellar customer support, comprehensive “how to” training  plus live expert advice on all topics related.  With over 75-years in truck, Jeep and off-road space our team has you covered.  Whether you love new or old, tame, or badass – Bestoff-road.com will help you create YOUR unique style.  Bestoff-road.com will feature all the top brands in the industry plus offer unique products that you won’t find at other sites or stores.

Bestoff-road.com is the brainchild of Ranch Pratt and John Williams 



Ranch's roots have been planted in the off-road industry since he was 19 years old. Ranch fell in love with Jeeps while he worked at an off-road retail store, MEPCO. A few years into his retail job, he discovered that there are missing aspects in the off-road industry. So, he co-founded his next endeavor- TeraFlex. TeraFlex started out as a one-part brand and is now a household name in the off-road Jeep industry. After building TeraFlex into a reputable brand, Ranch felt that the desire for competition in the rock crawling community was everywhere, but it needed a platform to compete on. So, he founded ARCA (American Rock Crawlers Association). ARCA evolved into UROC and the series ran for 10 years until 2008. 

In true entrepreneurial form, Ranch sought out his next enterprise, Prodigy Engineering. Prodigy Engineering’s claim to fame was developing full-size hybrid electric trucks for the Department of Energy. After he sold the engineer firm, he wanted to get back to what he loved most- his sports and passion.  His love of diving has developed into two brands that has brought new technology to the scuba industry. In 2016, Ranch launched recreational and military scuba brands called Indigo Industries and Indigo Tactical. Once the Indigo brands were on the road to success, Ranch decided to once again pursue his passion for off-roading. So he teamed up with long- time friend and colleague, John Williams. Together, they are assembling a new team to prepare the development of a new brand in truck, Jeep and off-road retail, Bestoff-road.com. 


Our mission is to have the best customer experience and offer our customers the best training and resources in the country. Bestoff-road.com is committed to being one of the top names in the industry by concentrating on bringing new brands and technology into the industry. We want to give our customers the ability to create their own unique style and not be restricted by the opinion of the “counter guy”. We are here to assist you in your off-road journey. Ranch is committed to being available to all of his customers. Feel free to reach out to him with questions or concerns at ranchp@bestoff-road.com.


John Williams lives the dream of every off-road enthusiast. He entered into the off-road industry at Mount Logan Off-Road. He worked a day job while striving to realize his dream of constructing his own off-road fabrication business. John opened Impulse Off-road in 2009. It has since become one of the most accomplished off-road customization shops in Salt Lake City. His ambition to achieve greatness in the industry does not stop there. He is also involved with Ford Performance Racing School and has been tasked with building a solid Ford Raptor program at Miller Motorsports Park in Utah. Because of his passion behind the wheel, John began racing in SCORE, Mint 400, SNORE, ARCA and UROC races in 1999. His experience in retail, in the driver’s seat, and in the middle of the desert with little resources has groomed him into an industry expert. John has been invited to be a BF Goodrich Expert speaker at many engagements.