FOR IMMEDIATE RELEASE

 

Bestoff-road.com to Take the Reins of The 

Vernal Rock Rally in 2026

​

New Partnership with Uintah County and BTB Innovations Will Expand Utah's Premier Off-Road Event

 

Orem, UT – July 14, 2025 – Bestoff-road.com is proud to announce that it will officially take the reins of the Vernal Rock Rally beginning in 2026. In partnership with Uintah County and BTB Innovations, Bestoff-road.com is set to elevate the annual off-road gathering into a premier destination event for enthusiasts across the western United States.

The Vernal Rock Rally, a longtime favorite among Jeep and off-road communities, offers access to some of Utah’s most scenic and challenging trails. This exciting transition marks a new era for the event, with Bestoff-road.com bringing its expertise in off-road retail, community-building, and event activation to expand the rally’s scope and reach.

“We're thrilled to partner with Uintah County. Bestoff-road.com will bring new energy to this beloved event,” said Ranch Pratt, co-founder of Bestoff-road.com. “Our goal is to grow the rally into a multi-day, multi off-road offering experience that not only celebrates off-roading but also showcases the beauty, business, and hospitality of the Vernal area.”

As part of the 2026 expansion, attendees can expect improved trail opportunity, increased vendor involvement, interactive training sessions, community entertainment, and family-friendly experiences that invite everyone—drivers and spectators alike—into the off-road lifestyle.

Additional details about the 2026 Vernal Rock Rally will be released later this year.

For partnership or vendor inquiries, please contact:
danaz@bestoff-road.com

# # # 

 

Media Contact: 

Dana Zamalloa

Bestoff-road.com

714-916-8861