Bestoff-roa to Take The Reins of TheVernal Rock Rally in 2026

Ranch Pratt
Jul 14
2 min read

Updated: 2 days ago

New Partnership with Uintah County and BTB Innovations Will Expand Utah's Premier Off-Road Event

Orem, UT – July 14, 2025 – Bestoff-road.com is proud to announce that it will officially take the reins of the Vernal Rock Rally beginning in 2026.

In partnership with Uintah County and BTB Innovations, Bestoff-road.com is set to elevate the annual off-road gathering into a premier destination event for enthusiasts across the western United States.

The Vernal Rock Rally, a longtime favorite among Jeep and off-road communities, provides access to some of Utah’s most scenic and challenging trails. This exciting transition marks a new era for the event, with Bestoff-road.com bringing its expertise in off-road retail, community-building, and event activation to expand the rally’s scope and reach.

“We're thrilled to partner with Uintah County. Bestoff-road.com will bring new energy to this beloved event,” said Ranch Pratt, co-founder of Bestoff-road.com. “Our goal is to grow the rally into a multi-day, multi–off-road offering experience that not only celebrates off-roading but also showcases the beauty, business, and hospitality of the Vernal area.”

As part of the 2026 expansion, attendees can expect:

Improved trail opportunities with more guided routes and expanded difficulty options
Increased vendor involvement and a stronger onsite products and services showcase
Interactive training sessions, including Off Road U educational offerings
More ways for new drivers and first-timers to participate safely and confidently

Bestoff-road.com also emphasizes that current volunteers and sponsors are not only welcome, but wanted and appreciated. Their support has been instrumental to the rally’s past success and remains a critical part of its future. Dedicated links will be provided for volunteer registration and sponsor participation so existing supporters can seamlessly continue with the 2026 event.

Additional details about the 2026 Vernal Rock Rally will be released later this year.

For partnership or vendor inquiries, please contact: danaz@bestoff-road.com