The Vernal Rock Rally  has long been one of Utah’s standout off-road gatherings, showcasing Vernal’s unique mix of sandstone ledges, shale climbs, winding washes, and scenic mesa-top routes. In 2026, the rally enters a new era as the anchor of Off Road America , a multi-day motorsports and adventure festival produced by BTB Innovations  and proudly sponsored by Best Off-Road . The diverse scenery, great trailriding and challenging rockcrawling at VRR makes it world class. Th

Where Should We Celebrate America Next? The Independence Run  has quickly become one of our most anticipated annual adventures—a rolling celebration of America’s birthday spent on some of the most iconic off-road trails in the country. Every year, we pick a new region of the United States and hit the dirt for several days of wheeling, camping, good food, and unforgettable memories. Last year, we took things to a whole new level by running the world-renowned Rubicon Trail  in

Bigger Trails, Bigger Presence, and a Bigger Year Ahead Trail Hero has always been one of the premier gatherings in off-road culture—a week where the industry, the community, and the sport all come together in the heart of Sand Hollow. Over the past two years, Best Off-Road and BTB Innovations have played a major role in shaping that experience, bringing new trails, new on-trail activations, and a strong presence throughout the event. In 2024 and 2025, our team helped open an