TRAIL HERO 9/28/26-10/03/26

Ranch Pratt
Nov 1
2 min read

Bigger Trails, Bigger Presence, and a Bigger Year Ahead

Trail Hero has always been one of the premier gatherings in off-road culture—a week where the industry, the community, and the sport all come together in the heart of Sand Hollow. Over the past two years, Best Off-Road and BTB Innovations have played a major role in shaping that experience, bringing new trails, new on-trail activations, and a strong presence throughout the event.

In 2024 and 2025, our team helped open and introduce several now-iconic routes, including:

Dead Broke — a technical, high-energy challenge that quickly became a fan favorite
EZPZ — a fun, approachable trail that still packs enough flavor to keep things interesting
Death Row — a signature extreme trail featuring major obstacles like Lethal Injection, Jury Box, and Shank Alley, now one of the must-run routes at the entire event

Beyond trail development, we brought the full Best Off-Road experience to Sand Hollow with:

Guided trail programs that helped drivers of all skill levels take on new terrain
The Trail Feast, bringing together hundreds of attendees for food, camaraderie, and stories from the day
The On-Trail Soda Bar, a massive hit that kept drivers refreshed (and smiling) on long desert days
A major vendor-show display, showcasing rigs, products, demos, and our growing Off-Road Invasion Tour presence
Those efforts helped elevate the energy, community, and capability of Trail Hero—and for 2026, we’re taking everything to the next level.

Two New Trails. More Activations. Bigger Impact.

For 2026, Best Off-Road and BTB Innovations are proud to announce two brand-new trails being added to the Trail Hero lineup. Details will be announced soon, but expect fresh terrain, new obstacles, and routes that fit perfectly within the growing legacy of the trails we’ve already introduced.

Alongside the new trails, we’re expanding our on-trail programs, stepping up our show presence, and bringing back community favorites like the Trail Feast and the Soda Bar—with a few new surprises in the works.

Trail Hero continues to grow, and we’re honored to help shape its next chapter. 2026 is lining up to be our biggest year yet—more trails, more energy, more engagement, and more reasons to join us in Sand Hollow.

Stay tuned… the next evolution of Trail Hero is just getting started.